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A tribe is any group of people, large or small, who are connected to one another, a leader, and an thought. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (reckon of the Deadheads). It’s our nature.
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get larger. But more vital, they’re enabling countless new tribes to be born-groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
“Seth Godin” Tribes “Bradley Will” “Building a tribe” “social media tribe” “tribes review” “
Duration : 0:5:57
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Marketing Guru Seth Godin clarifies his well-known ‘Purple Cow’ principle or ‘How you can stand out from the crowd and be RE-MARK-ABLE (worth making a remark about).
http://www.MarketingProfessor.com
Video rushes from the Squidoo eye tracking sessions. 
Seth Godin talks to Music Business Radio about the changing face of the music industry.
