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Michel Fortin says that long copy isn’t dead, people always need information. There are simply new forms of copy emerging, so you need to make it in a different, new format. Also Web 2 provides the possibility of putting online video and audio contents which is more fascinating. The copy has not changed, it has only evolved.
To learn how to always make fresh content, visit: http://www.davidjenyns.com
Duration : 0:8:44
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Michel Fortin advertising copywriter tells some of the basics of his own SEO keyword research methods. For him the most vital questions are:
Who is your prospect?
What is their problem?
How are they talking about it?
He also tells in this interview that you need to know how people search, that is the basics of page optimization.
To get a deeper insight on Michel Fortin’s online market research methods visit: http://www.davidjenyns.com
Duration : 0:6:39
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Increase your sales by using interactive multimedia presentations in your sales letter. Use video and audio contents for increasing sales and trust, but not as a replacement for copy. Michel Fortin tells you some golden rules of copywriting and search engine optimisation.
For tips on using interactive multimedia, visit: http://www.davidjenyns.com
Duration : 0:9:17
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Michel Fortin is speaking about modalities of sales copywriting: which is better, to write your own copy or should it be outsourced?
It depends on who knows better the market. And your copy must focus on your market only. If you want to get more info on the O.A.T.H. formula, or how to match your copy with the people’s searching habits, visit: http://www.davidjenyns.com
Duration : 0:9:55
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In this part of the interview Michel Fortin tells how to write guaranteed titles and headings for the copies, and excellent descriptions as well.
These are some of the best marketing tips and copywriting tips. Michel fortin also suggests to frontload the most relevant keywords in the titles.
To get more info on how to use keywords, excellent titles and descriptions, visit: http://www.davidjenyns.com
Duration : 0:6:21
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David Jenins interiews Michel Fortin, a world-renowned advertising copywriter with a client list that includes Internet marketing Gurus like the now passed Corey Rudl, Ed Dale, Frank Kern, Jay Abraham, Kirt Christensen, Shawn Casey and Yanik Silver. Michel Fortin freely and for a living, shares his copywriting and Internet marketing knowledge with anyone interested in earning a living online. His multimedia products and training software on online copywriting are top-quality and are readily available on Websites. He has touched a worldwide audience with his blog and business Website.
To learn how to become a freelance copywriter, visit: http://www.davidjenyns.com
Duration : 0:4:23
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