The Internet Marketing Gurus

did seth godin invent this word?

late 14c., from M.E. lins "axletree" (from O.E. lynis, from P.Gmc. *luniso) + pin. The peg that holds a wheel on an axle; now mainly figurative.

http://www.etymonline.com/index.php?term=linchpin

1. essential element: somebody or something that is an essential element in the success of something such as a team or a plot

2. pin to stop wheel coming off: a pin placed crosswise through an axle to prevent a wheel from coming off

[14th century. < obsolete linch "linchpin" < Ancient English lynis]

http://encarta.msn.com/encnet/features/dictionary/DictionaryResults.aspx?refid=1861698660

▸ noun: pin inserted through an axletree to hold a wheel on
▸ noun: a central cohesive source of support and stability ("He is the linchpin of this firm")

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Seth Godin discusses his latest book Linchpin “Are You Indispensable” with Mongezi. “Times have changed and now the choice we are faced with “is to be remarkable”. View more at http://www.mongezimtati.co.za

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